Gap filled the Gap in communicating with the public

The Gap attempted to changed their logo last week and then quickly reversed their logo after a storm "blue" in with anger. No CEO would allow a company to commit branding suicide. My hunch is that this was an attention seeking stunt. The company has been MIA lately with minimal sign of Gap ads and no sign of TV commercials. Maybe they wanted to see if we were all still out here. They could have just asked the experts? But i doubt the experts buy their brands, and so they figured out a way to get our - the buyers - attention. No doubt they found the perfect solution. Thanks to Twitter and Facebook, we the people expressed ourselves and they answered to us immediately. What company has done that in 2000's. We cry, they answer. That was genius Gap! All of a sudden I want to buy a pair of Gap Khakis for my boyfriend to show my gratitude.
I do look forward to seeing what ads and commercials will be coming out this Christmas for another round of attention.
PS. Gap, if you would like to pull a stunt like that again, call Shake, we can do a better job on a more convincing fake logo. Gradient blue? Really?